We wish for people to enjoy our range of products and healthy food. We try to continually maintain and grow consumer trust. We are a benchmark of care, innovation and quality.
PRFoods is a well-known environmentally friendly international company engaged in the production and sale of fresh fish and fish products in Scandinavia and the Baltic States.
The strategy of PRFoods is as follows:
- To be among three leading brands in the fishing industry business segment
- EBITDA margin at least 7%
- To distribute up to 30% of the annual net profit as dividends
- Objective-driven organisational development
- Leading brands in the Scandinavian and Baltic markets
- We have had established products on the Finnish market for more than 30 years
- Geographically suitable scope and diversified product portfolio ensure sustainable development
- Solid financial status of the company
- Rapid price growth of raw materials and high volatility of prices
- Significant increase of the proportion of private label products on the Finnish market
- High dependence on the two large retail chains dominating the Finnish retail market
- Risks related to biological assets in the fish business segment