PRFoods is the producer of
delicious, healthy and innovative fish products. We are a trustworthy partner
to both the end consumer and retailers. We take pride in being modern,
innovative and responsible – both socially and environmentally. Conserving
nature and being kind to the environment is very important to us – we minimize
our ecological footprint by using modern packaging lines and -materials and
implementing the latest solutions in renewable energy.
We strive towards being the best
and most well-known dealer of eco-friendly raw fish and producer and seller of
tasty fish products on the Scandinavian, British and Baltic markets and high
added-value premium products on the global market.
The strategy of PRFoods is as follows:
be among the three leading brands in our operating markets and a recognized
premium seafood brand globally;
financial target is to achieve operating EBITDA margin at least 7%;
distribute up to 30% of the annual net profit as dividends.
objectives - goal-driven organisational development;
reputation - leading brands in the Scandinavian, Baltic markets and in Great
and experience - well-established products on the Finnish and the British
market for more than 30 years;
- geographically suitable scope and a diversified product portfolio ensure
financial stability of the company.
volatility of raw material prices;
increase in private label products on the Finnish market;
dependence and reliance on the two large retail chains dominating the Finnish
related to biological assets.